Monday, 26 August 2013

Egadz . . . . . . Electronica | Synthesis | Beats (August 2013)

Multi-instrumentalist Erik Nava is an electronic musician raised in Southern California. Beat making came quickly for him after various forms of hip hop expression. In 2001, Erik fully realized the ideas that broke away from traditional loop and sample based beat music. The idea 12 years ago was to take things a bit further: to make beats into real composed music by utilizing live instruments played by himself. In essence, making beat music that was more than something to layer vocals over. Erik made beats music that stood on its own.
A big believer in crafting an original sound, Erik built song after song, album after album, based on the belief that one day it could be a genre. Unfortunately, the industry hadn’t carved out a niche for this new kind of music in Erik’s early years, so he continued to release the music independently, while slowly roping in fans worldwide. Experimenting and pushing the envelope on what post-hip hop electronica would sound like became an obsession. Soon Erik found himself supporting his own endeavors as a professional musician, still completely independent.

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